QR Bar Code Scanners/Readers and SoftwareQR Bar Code Scanners - The quick-response code is the hipster marketing must-have of the moment. Here's a look at what you'll need to get started.We all use bar codes to buy things. Now small businesses may be able to use them to sell things. For pure techno hip factor, it's tough to beat quick response codes. Known as QR codes, these bizarre-looking, black-and-white gridded squares are actually straightforward: They render information in a way that digital devices can easily understand. I like to think of QR codes as physical hyperlinks -- like barcodes on the side of most products --that connect names, numbers, and other data to physical objects using the camera on a smart phone or other portable device. Until recently, it was difficult for small firms to use bar codes as big firms do -- to connect promotions, company information, calls to action and other marketing tools to business cards, flyers, signage and other business collateral. Scanning, creating and matching the back-end digital infrastructure of QR codes was a complex and expensive proposition. No more...Now several QR code vendors are offering sophisticated scanning tools, content-creation systems and even integrated marketing platforms any small shop can use to improve how it communicates with customers by linking the "virtual" and "real" worlds. Using QR Codes to promote your business When it comes to the latest and greatest in marketing tools, maybe you've heard the term QR code bandied about as the next big thing. The initials QR stand for Quick Response, and you should think of a QR code as an easy-to-create, two-dimensional bar code that can be scanned by a smart phone to instantly and effortlessly share targeted content online with minimal exertion by the end user. Recently I've noticed a lot of business travelers using QR codes as paperless airline boarding passes. Once downloaded to their smartphone, the traveler displays the QR code at the airport where a scanning device at the security checkpoint and later, at the gate, verifies their information and lets them pass. I think we're going to be hearing a lot more about these high-speed codes in the months and years to come, because the benefits they offer businesses and consumers are astounding. By pointing a smartphone at the QR code, your customers or clients have instant access to exactly the information you want to impart. All that's required is a smartphone equipped with an easily obtained QR code reader or app. When users can scan your QR code, your data is instantly converted into text, graphics, or your company's website address (a process called "dequrifying"). But the really cool thing about QR codes is that any business, start-up or entrepreneur can create them online themselves, and in many cases, can do this or free (see Kaywa and ZXing for more information). To date, QR codes have been successfully embedded on websites and in magazine ads, direct mail, coupons, email marketing, billboards, in-store advertising and contest entry forms. If you're considering adding QR codes to your social media marketing toolbox, keep in mind that many of your customers and contacts might not be familiar with the concept. It will be up to you to bring them up to speed, telling them how the codes work and more important, where they can pick up scanner applications for their smartphones. Typical Applications or QR Bar Code include: •Mobile couponing – provides targeted marketing, lowering distribution costs and efficient coupon redemption and processing. •Next generation airline boarding passes (BCBP) •VIP event notification at bars/clubs (opt-in for free drink, etc.) •Event ticketing (e.g. sporting & concerts) •Targeted manufacturer coupons •Automation of order processing (e.g. reading off of LCD computer monitor) •QR Bar Code - Mobile Phone scanning of bar coded coupons and tickets directly from the screen of a mobile device. |
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| Symbol Motorola DS4208 Hand Held 2D Imager NEW Scans 1D, 2D and PDF417 bar codes on paper, mobile phones and computer displays. Scan virtually any bar code on any medium; supports the technology your customers are embracing — electronic bar codes. USB Kit Includes Free Intellistand (while supplies last) Regular Price: $338.00 Web Price: $278.10 | |
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| Opticon M5 Stationary Scanners - Reads 1D/2D/Mobile BarCode for Mobile Phone Barcode Marketing NEW! The Opticon M5 is an omnidirectional imaging scanner equipped with features providing additional value in reading linear barcodes and 2D codes. The built-in adjustable stand makes the scan angle easily adaptable to the working environment. Opticon M5 Stationary Scanners - Reads 1D/2D/Mobile Ticketing Regular Price: $499.00 Web Price: $274.20 | |
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| Id Tech 2DScan Handheld 2D Barcode Imager (IDBA-66X1LRB series) NEW! Id Tech 2DScan Handheld 2D Barcode Imager Regular Price: $520.00 Web Price: $296.10 | |
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| Honeywell Xenon 1900 2D Area Imager Scanner Corded NEW! Honeywell Xenon 1900 Area-Imaging Scanner Regular Price: $467.00 Web Price: $320.10 | |
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| Honeywell Vuquest MS4980 Fixed Mount 1D/2D/PDF417 Bar Code Reader Honeywell's MS4980 compact area-imaging scanner offers aggressive scanning of all 1D, PDF and 2D bar codes in a lightweight, durable and portable form factor. The scanner also features a sleek and elegant design that blends seamlessly in retail environments. Regular Price: $475.00 Web Price: $330.10 | |
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| Teklynx Label Matrix PowerPRO V 8.7 Download Now Available! NEW!Teklynx Label Matrix PowerPro 8.7 is an Easy-to-use, wizard driven software solution for UHF and HF RFID encoding, compliance labels, and QR Codes (or Quick Response Codes). Regular Price: $499.00 Web Price: $319.90 | |
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